07.31
Packaging Digest, May, 2007
Kimberly-Clark Corp.’s Henry the Hippo Hand Soap packaging, part of the seven-product Huggies[TM] Cleanteam[TM] Alphamals personal-care product line for toddlers, has gone high-tech, with a 20-sec flashing-light timer that teaches tikes how long to wash. Says Amy Attenberger, associate brand manager, Huggies Baby & Toddler Toiletries, “It provides a fun and unique product solution to help moms teach toddlers good hygiene habits and adds a feature to help morns and toddlers ‘engage’ with the Cleanteam Alphamals.”
Henry was originally introduced in 2006 along with six other Alphamals (explains K-C, the Alphamals name is derived from Animal Alphabet), including such kid-friendly character-based products as Billy Bison Bath Wash, Carley Crab Cleansing Cloths,…