07.29
I’m a big fan of studying other kinds of writers besides just “copy” writers –
especially political writers.
Which is why I’m always urging people to read political authors, books and blogs. The farther right or left the better, the more
radical
the better.
Case in point…
Right now you almost can’t turn on the radio or TV without hearing about Ann
Coulter and her book “Godless: The Church Of Liberalism.”
And love her or hate her (very few “luke warm” reactions to Ann Coulter), she
recently dropped an incredible “copywriting” tactic in a radio interview you can start
using immediately if you want.
She said when she sits down to write a newspaper column or book chapter –
especially if it involves a complex topic – she simply pretends she’s writing an email
to one of her friends.
She says this forces her to keep even the most
entangling
legal and policy
details simple and easy to digest.
I don’t know about you, but I find this extremely useful copywriting advice.
chris gustafson
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